Social Media Optimization (SMO) is very important to create a social presence for the company. A large number of people present on the social platform. So it’s imperative to be active on social platforms. Social Media is also an essential asset for an organization that doesn’t have any business website. SMO is strategically planning to connect with your potential audience to grow your business. Majorly used SMO platforms are Facebook, Instagram, and Twitter. SMO allows:
- Increase Brand Awareness
- Generate More Leads
- Increase Product and Service Visibility
- Connect with Desired Audience
1. Create Your Planning
The time when you start working on Social Media Optimization, you need to create proper strategic planning by defining your goal and objective. If you are exactly aware that what is the goal and objective of your SMO campaigns, you can choose the proper audience set and target them.
2. Business Keyword Research
Business Keyword Research is pointed to keyword research for a particular business niche. Keywords are an essential part of any Digital Marketing Technique. This keyword can be used as a hashtag while creating every campaign. Proper analysis of keywords will show the monthly searches of each and every keyword and the cost of every keyword.
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3. Optimize Your Profiles
In any social media platform profile optimization is an essential factor.
Profile photo: Your profile photo should be your company logo. If there is any new company, they should use the logo with the proper visible name with the sign. Once the company name becomes a brand, then you can use signs only.
Cover Image: There is some social media platform which is required to upload a cover image also like Facebook and LinkedIn. So while creating your cover image optimizes your content over the cover image, so it’s visible clearly on every device.
Username: Use your company name as a username. All the latter in the username should be small. The username should contain around 13 to 15 letters if you use a long username that will not be completely visible on the social platform.
Bio: Mention clearly what is the actual service of your company. To generate more traffic over your business website just mention the website link or any tractable link which provides more detail about your business?
4. Optimize Your Posting Schedule
Create a proper strategy regarding posts. As per some social media platform algorithms, your image must not be 80% image and 20% content. When you have completed the images, you must focus on post timing. Post images in a different time frame and see the insights. According to insights, data change your planning if required.
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6. Track & Improve With Social Media Analytics
Every social media platform has its own insights panel where you can check and analyze report. If you did not get the excellent result from your previous strategy, then you can create a new strategy based on insights and analytic reports of the previous month. And apply to it in a new month.
Source: Techno Eye
Social media optimization is one of the powerful platforms that you can’t miss. More than 50% of the population is accessing cell phones so high chances of reaching an audience. The proper use of social media platforms can boost your business.