Friday, December 8, 2023

Digital Marketing: Why It Has Become Important In 2021?

Back in the 2000s, only multinational companies were having the freedom of embracing the advantages of digital marketing. Today, everything has changed; even a fresher freelancer or solopreneur can rely on digital marketing.

Digital marketing is a new-age marketing type comprised of content marketing, email marketing, PPC ads, paid marketing strategies, influencer, social media marketing, and many more.

Believe it or not, in the Covid-19 pandemic, digital marketing is one of the industries that didn’t go down. Above all, traditional marketing techniques cannot take the place of digital marketing, especially in the upcoming years.

So without further ado, let’s understand why you should invest your resources in digital marketing in 2021.

Get In Touch With Your Potential Leads Round The Clock

Unlike traditional marketing mediums, digital marketing allows you to reach potential leads even at midnight. As per the Hootsuite 2021 report, each person spends double the time on social media platforms than watching television.

Now, you only think how much time you prefer using smartphones for entertainment than streaming Netflix. Back in 2020, almost 60% of the global population was active on social media constantly.

Thus, if your business is not having a strong presence on social media platforms, you’re literally losing thousands of potential leads.

Digital Marketing Is Super Affordable

Undoubtedly, digital marketing techniques have a longer lifespan than traditional marketing mediums like pamphlets, billboards, television advertisements, etc.

In the former years, traditional marketing mediums were pretty expensive, even for the smaller companies and startups. Nowadays, digital marketing has become quite saturated and affordable for everyone.

Many companies are getting thousands of leads by just spending a couple of dollars every day. As per the reports, businesses are spending just $1-$2 for every potential lead. If the digital marketing strategies are optimized appropriately, nothing can stop you from beating your competitors.

Get Best ROAS And ROI

ROAS means the return on ad spend, and ROI stands for return on investment. When you’re investing in digital marketing for your business, you need to be aware of ROI and ROAS.

ROI and ROAS are calculated when investing in Google ads, Facebook ads, and email marketing. When you invest one dollar in Google ads, the average ROI and ROAS is $2. The ROI and ROAS of $1 spent in the Facebook ads are converted into $8-$10.

Explore And Follow The Latest Marketing Trends

You can use the tools like Google Analytics and Google Trends for discovering the keywords that are pretty trending in your industry.

For example, if you’re planning to upload promotional blogs for your new products, you can find the keywords easily. Business owners can consider these tools during product launches, content curation, and a better engagement rate.

If you’re still not following such crucial tools, you’re wasting your valuable time and resources.

Final Thoughts

There are no limitations in digital marketing; you can just keep exploring something new every day. You just have to take the first step and implement different digital marketing mediums in your business strategies.

So what are your views on using digital marketing in 2021? Please let us know in the comment section. 

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